The territorial tourism development manager federates and supports the players in tourism or linked to the sector, in order to increase the quality of the welcome and the attractiveness of the area, optimise the number of visitors, the resources induced and enhance the assets of the area within the framework of sustainable development.
The holder of this professional qualification is able to:
identify the partners likely to take part in a tourism initiative and solicit their support
participate in the programming of the phases of the project or event and coordinate the teams of employees and volunteers involved
contribute to the administrative management of the project in compliance with the mandatory rules and deadlines
contribute to the implementation of the communication plan multimedia
carry out regular marketing monitoring and help operators to create or improve tourism offers by identifying the strengths and weaknesses of services and the expectations of target customers
advise operators on how to draw up a management forecast for a project
recommend actions to ensure or improve the profitability of a project, helping to put together an application for funding and preparing the accounts required for an action's balance sheet
assisting in the preparation of applications for certification or classification and in the use of questionnaires in French and English
The territorial tourism development manager works with numerous institutional and professional partners whose operating methods and objectives may differ. He/she works with a view to joint success and facilitates mutual understanding between partners.
In carrying out their activities, Territorial Tourism Development Managers use English at level B2 of the European Framework of Reference for Languages.
The course is organised into several skill modules, allowing for step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to encourage hands-on, progressive learning.
BC01 – Implementing sustainable tourism projects within a region
Leading a tourism development project or an event with a network of partners
Managing teams of staff and volunteers within a region
Managing, monitoring and presenting tourism development proposals
BC02 - Support the marketing development of a region
Carry out a regional assessment and a tourism market study
Support operators in the creation, organising and marketing tourism products across multiple channels
Promote a region and its tourism products in French and English
BC03 - Ensure the financial viability of a tourism initiative
Assess the feasibility and economic development potential of a tourism facility or initiative
Support local stakeholders in putting together a financial proposal and securing funding
BC04 - Contribute to the development of a quality approach to tourism hospitality
Support the development of the quality and reputation of the region and its tourism providers for French- and English-speaking customers
Support tourism operators in obtaining and implementing a quality label or classification
Throughout the course, learners receive personalised support with regular monitoring by the teaching team and progress reviews to tailor the learning to each individual’s needs.
A work placement also enables students to develop professional skills in a real-world setting.
Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course.
Our teaching methodology prioritises a practical, work-focused approach: case studies, role-plays, practical scenarios and collaborative activities enable learning in conditions that closely resemble the real-world workplace.
Professional qualification from the Ministry of Labour
Level 6
Find out more about this qualification (RNCP35706, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.
Maximum total duration of 1,736 hours, of which 1,134 hours in a company and 455 hours at the training centre.
The duration of the course is indicative and will be determined according to your profile.
All audiences
Graduate degree (Bac + 2) or equivalent professional experience.
12 people
Teaching method
Fully classroom-based training
Teaching methods
Group lessons
Equipment
Room equipped with networked computer workstations
Monitoring and individualisation
Positioning upstream of training entry.
Interviews, remediation with the educational referent and/or company referent during training.
Taking account of beneficiary satisfaction during and at the end of training.
Possibility of post-training support.
For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the TH referent.
In order to improve the quality of our service, you can send us your suggestions or complaints using the form available on our website.
Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.
Trainers experienced in individualising learning.
For this professional qualification, ongoing assessments (ECF) are organised throughout the course to evaluate the candidate’s progress and their mastery of professional skills.
The final examination takes place before a two-member examination panel comprising professionals from the sector. It comprises a professional role-play and an interview based on the professional portfolio (DP), which highlights the experience and skills developed by the candidate.
The final examination takes place within two months of the end of the training course.
The examination panel validates all or part of the Professional Qualification. In the event of partial validation, the professional competence certificates (CCP) (or competence modules) obtained are valid for a period of five years.
The candidate may subsequently complete the missing modules to obtain the Professional Qualification in its entirety.
Total price incl. VAT : 8190.00 € Hourly rate incl. VAT : 18.00
Hourly rate including VAT: €18.00 .
This price is indicative and non-contractual. Depending on your status, this course can be fully financed. Contact us.
Apprenticeship training: Training is available within a minimum of 48 hours, subject to validation of your application and the position in the company (diploma compliance), until the end of the 1st month in which the action begins.
Contact us to register for a meeting.
From 15 Sep 2025 to 31 Aug 2026.
From 15 Sep 2025 to 31 Aug 2026.
Cette formation en alternance (en contrat d'apprentissage ou contrat de professionnalisation) peut être entièrement financée. Elle est ouverte également à d'autres publics et peut-être prise en charge par d'autres partenaires/financeurs. Nous contacter pour plus d'informations.
Cette formation en alternance (en contrat d'apprentissage ou contrat de professionnalisation) peut être entièrement financée. Elle est ouverte également à d'autres publics et peut-être prise en charge par d'autres partenaires/financeurs. Nous contacter pour plus d'informations.
from 7 Sep 2026 to 30 June 2027.
from 7 Sep 2026 to 30 June 2027.
Cette formation en alternance (en contrat d'apprentissage ou contrat de professionnalisation) peut être entièrement financée. Elle est ouverte également à d'autres publics et peut-être prise en charge par d'autres partenaires/financeurs. Nous contacter pour plus d'informations.
Cette formation en alternance (en contrat d'apprentissage ou contrat de professionnalisation) peut être entièrement financée. Elle est ouverte également à d'autres publics et peut-être prise en charge par d'autres partenaires/financeurs. Nous contacter pour plus d'informations.
This sandwich course is eligible for the CPF.
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