- will be able to take operational responsibility for all or part of a commercial unit, taking charge of customer relations as a whole, as well as leading and stimulating the offer. - will be responsible for the operational management of the commercial unit as well as the management of its commercial team.This functional versatility is part of a context of digitised commercial activities aimed at implementing the commercial policy of the network and/or the commercial unit. A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services. A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services. A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services. A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.
Skill block 1: developing customer relations and providing sales advice
Providing information intelligence and carrying out commercial studies
Selling
Maintaining customer relations
Skill block 2: Animating and boosting the commercial offering
Developing and continuously adapting the product and service offering
Organising the commercial space
Developing the performance of the commercial space
Designing and implementing commercial communication
Evaluating the commercial action
Skill block 3: Ensuring operational management
Managing day-to-day operations
Predicting and budgeting activity
Analysing performance
Skill block 4: Managing the sales team
Organising the work of the sales team
Recruiting staff (assessing staffing needs, recruitment and integration)
Leading the sales team (leading and promoting the team)
Evaluating the individual and collective performance of the sales team (individualising the training of team members)
General culture and expression
Spoken foreign language 1 (level B2 of the CEFR)
Economic, legal and managerial culture, legal and managerial culture
Analysing situations facing the company
Exploiting an economic, legal or managerial documentary base
Proposing argued solutions and mobilising economic concepts and methodologies, legal or managerial concepts and methodologies
Establish a diagnosis (or part of a diagnosis) in preparation for strategic decision-making
Expose analyses and proposals in a coherent and well-argued manner
Optional block: Modern language 2 Level B1 of the CEFR
Optional block: professionalization course abroad
Understanding the working environment and its cultural context
Identifying and highlighting professional practices likely to enrich French approaches
Optional block: entrepreneurship
Prepare a diagnosis prior to the creation or takeover of a commercial unit
Choose the positioning of the commercial unit
Evaluate the commercial potential
Measure the solidity of the partnership relations envisaged
Perform forward-looking human resources management
Study the financial feasibility of the creation or takeover project
.
Diploma from the Ministry of Higher Education and Research
Level 5
Find out more about this qualification (RNCP38362, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.
Maximum total duration of 1,350 hours
The duration of the course is indicative and will be determined according to your profile.
All audiences
Bac technologique (STMG) ou général ou professionnel
or Bac level and 3 years' professional experience.
5 people
Teaching method
Fully classroom-based training
Teaching methods
Group lessons
Equipment
Equipped technical platforms
Room equipped with networked computer workstations
Unmarked room with video projector
Monitoring and individualisation
Assessment prior to starting the training programme.
For participants with disabilities: possible adaptation of training and certification arrangements, support from the disability liaison officer.
Interviews and remedial support with the educational liaison officer and/or the company liaison officer during the training course.
Feedback on participant satisfaction during and at the end of the course.
To help us improve the quality of our service, please let us know your suggestions or complaints using the form available on our website.
Equivalences and pathways: to be assessed on a case-by-case basis depending on the candidate’s background: After a BTS in Operational Sales Management (BTS MCO) – a Level 5 national qualification (two years of higher education) – several further study options or career paths are available. Direct entry into the workforce Positions available: Sales advisor Customer service representative Department manager Assistant store manager Sales representative Business development manager. Further study leading to a bachelor’s degree (bac +3) Several bachelor’s degrees are available: Professional Bachelor’s in Commerce, Retail or Marketing; Professional Bachelor’s in Retail Unit Management; Bachelor’s in Business Administration or Management; Professional Bachelor’s in E-commerce and Digital Marketing. Business schools (parallel admission) It is possible to join certain business schools in the third year of a bachelor’s degree or in a Grande École programme, subject to entrance exams or application review. Specialised bachelor’s degrees At certain institutions: Bachelor’s in Marketing; Bachelor’s in Commerce or Business Development; Bachelor’s in Retail Management; Bachelor’s in International Trade. Career progression with experience In retail and distribution: Store Manager; Area Manager; Department Manager; Sales Manager; Store Director (with experience).
Education Nationale certified teachers, Bac +3 trainers with significant experience in adult training, professional speakers.
Trainers experienced in individualising learning.
Tests at the end of training (one-off assessment)
In-course assessment (CCF)
Total price incl. VAT : 13500.00 € Hourly rate incl. VAT : 10.00
Hourly rate including VAT: €10.00 .
This price is indicative and non-contractual. Depending on your status, this training course may be fully financed. Contact us.
Positioning test by appointment.
Interview by appointment.
Training can be accessed between 15 and 45 days before the start of the course, depending on the funder. Please contact us.
For apprenticeship courses starting in September, the access deadline is from September to November (special cases, please contact us).
Contact us to register for a meeting.
from 1 Sep 2026 to 30 June 2028.
from 1 Sep 2026 to 30 June 2028.
Cette formation en alternance (en contrat d'apprentissage ou contrat de professionnalisation) peut être entièrement financée. Elle est ouverte également à d'autres publics et peut-être prise en charge par d'autres partenaires/financeurs. Nous contacter pour plus d'informations.
Cette formation en alternance (en contrat d'apprentissage ou contrat de professionnalisation) peut être entièrement financée. Elle est ouverte également à d'autres publics et peut-être prise en charge par d'autres partenaires/financeurs. Nous contacter pour plus d'informations.
This sandwich course is eligible for the CPF.
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