BTS MCO - Operational Sales Management

This sandwich course is eligible for the CPF.

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from 1 September 2025 to 30 June 2027

from 1 September 2026 to 30 June 2028

- will be able to take operational responsibility for all or part of a commercial unit, taking charge of customer relations as a whole, as well as leading and stimulating the offer.
- will be responsible for the operational management of the commercial unit as well as the management of its commercial team.This functional versatility is part of a context of digitised commercial activities aimed at implementing the commercial policy of the network and/or the commercial unit.
A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.

The training course is organised into several skill modules, enabling step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to promote practical and progressive learning.

BC01: Developing customer relationships and providing sales advice

Monitoring market trends and conducting market research
Selling
Maintaining customer relationships

BC02 : Promote and revitalise the sales offering

Develop and continuously adapt the range of products and services
Organise the sales area
Improve the performance of the sales area
Design and implement sales communications
Evaluate sales activities

BC03 : Manage day-to-day operations

Manage day-to-day operations
Forecast and budget for business activity
Analyse performance

BC04 : Managing the sales team

Organising the sales team’s work
Recruiting staff (assessing staffing requirements, recruitment and induction)
Leading the sales team (motivating and developing the team)
Assessing the sales team’s individual and collective performance (tailoring training for team members)

General knowledge and communication skills

Modern foreign language 1

Economic, legal and managerial knowledge

Analysing situations facing the company
Utilising an economic, legal or managerial database
Proposing well-reasoned solutions drawing on economic, legal or managerial concepts and methodologies
Carry out an assessment (or part of an assessment) in preparation for strategic decision-making
Present analyses and proposals in a coherent and well-reasoned manner

Optional module:

Modern Language 2: CEFR Level B1
Professional development programme abroad
Entrepreneurship

Throughout the programme, students receive personalised support with regular monitoring by the teaching team and progress reviews to tailor learning to each individual’s needs. A work placement also enables students to develop professional skills in a real-world setting. Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course. Our teaching methodology prioritises a practical, career-focused approach: case studies, role-plays, practical scenarios and collaborative activities enable learning in conditions that closely resemble the real-world workplace.

Diploma from the Ministry of Higher Education and Research Level 5

Find out more about this qualification (RNCP38362, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

Maximum total duration of 1,350 hours
The duration of the course is indicative and will be determined according to your profile.

All audiences

Bac technologique (STMG) ou général ou professionnel

or Bac level and 3 years' professional experience.

5 people

Teaching method

Fully classroom-based training

Teaching methods

Group lessons

Equipment

Equipped technical platforms
Room equipped with networked computer workstations
Unmarked room with video projector

Monitoring and individualisation

Positioning upstream of entry to training.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support from the Académie de Nice CFA TH referent.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Assessments are organised throughout the course and at the end of the programme, in accordance with the qualification framework. Assessment tests may take the form of in-course assessments (CCF) and/or final examinations.

Support with exam preparation is provided throughout the course to help candidates succeed.

This qualification is awarded following validation by the academic examination board.

If a candidate fails the qualification, they retain credit for the modules they have passed and may retake the remaining examinations at a later date. The modules passed remain valid for 5 years

Total price incl. VAT: 13500.00 €
This price list is indicative and non-contractual. This price is indicative and non-contractual. Depending on your status, this training can be fully financed. Contact us.

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Depending on the funding body, training is available between 15 and 45 days before the start of the course. Please contact us for further information.

from 1 Sep 2025 to 30 June 2027.