BTS Communication

- Create forms and content for internal or external communication, within the framework of the strategy set by the organisation's management.
- Produce and market communication solutions to meet the expectations of a variety of audiences in a digitalised environment
- Monitor communication projects, manage relations with advertisers and service providers and set up a permanent watch system.
- Coordinating, planning, budgeting and controlling the various communication tasks.
- Adapting to a context of frequent change, due in particular to the impact of new technologies.

He/she will have acquired:
- the professional knowledge and behaviour required to practise the profession with respect for the expected quality and ethical standards.
- and the cross-disciplinary skills required to evolve in a heterogeneous and complex environment in terms of business sectors, professions, advertisers and digital change.

The course is structured around 6 skill blocks (BC):

BC01 - Contribute to the development and steering of the communication strategy

• Take charge of the advertiser's request
• Develop a communication plan in a digitalised environment
• Pilot a communication plan

BC02 - Designing and implementing communication solutions

• Implementing creative and technological intelligence to meet demand
• Creating content and communication solutions
• Producing and distributing communication solutions
• Buying services
• Controlling and evaluating communication solutions

BC03 - Support the development of innovative media and digital solutions

• Collect, analyse and disseminate information on developments in the media and digital ecosystem
• Construct and position an innovative media and digital offering
• Support sales teams in developing innovative media and digital solutions
• Advise advertisers in implementing innovative media and digital solutions

BC04 - Cultures of communication

• Account succinctly for the different positions present in a set of mainly text-based documents on a social issue
• Mobilise examples of communication operations or campaigns illustrating the positions present in the set of documents, drawing on the knowledge acquired and the reflections carried out in the course. analysing a communication campaign or operation in relation to the social issue addressed, using the methods it employs
• Designing and writing a message for a given communication situation
• Mobilising the cultural references which may underlie it
• .justify the coherence of the message produced with regard to the given communication situation

BC05 - Economic, legal and managerial culture, legal and managerial culture

• Analysing situations facing the company
• Exploiting an economic, legal and managerial documentary base
• Proposing reasoned solutions using economic, legal or managerial concepts and methodologies adapted to the situations proposed
• Prepare a diagnosis (or part of a diagnosis) in preparation for strategic decision-making
• Expose analyses and proposals in a coherent and well-argued manner

BC06 - Modern foreign language 1

• Oral and written comprehension, production and interaction

• Diploma from the Ministry of National Education and Youth Level 5 (BTS)

Find out more about this qualification (RNCP37198, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Technological or general or vocational baccalaureate or level 4 and 3 years' professional experience.

15 people

• Fully classroom-based training

• Group lessons

• Resource centre
• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of entry to training.

Interviews, remediation with the educational referent and/or company referent during training.

Taking into account the satisfaction of beneficiaries during and at the end of training.

Possibility of post-training support.

For beneficiaries with disabilities: possible adaptation of training and certification methods, support by the GRETA-CFA TH referent.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Tests at the end of training (one-off assessment)

In-course assessment (CCF)

Possibility of validating one or more skill blocks

Positioning test and interview by appointment.

Download pre-registration form

Present yourself with the liaison form from the prescriber (Mission locale, Pôle emploi...).

The holder of the BTS Communication will be able to:

• work in different types of organisation:

  - advertisers (organisations behind a communication operation): industrial, commercial and service companies, administrations, local authorities, associations...
  - advertising agencies and media;
  - communication agencies (generalist or specialist) and media agencies.

• Access to the following professions:

- generalist communicator (mainly with advertisers), which can be found under the following names: "communications officer"/"communications assistant"

- communicator with a digital focus (with advertisers and in communications agencies), which can be found under various names: "digital communications officer", "webmaster", "web marketer", "community manager", "web project manager", "web animation officer", "traffic manager", "social media manager"

- communicating with a commercial focus (in a communications agency or advertising network), which is practised under the following names: "advertising space salesperson", "account manager", "digital product communications manager", "website referencing manager"

Access for people with disabilities

Learning dynamics built on professional simulations and group mobilisation

Experience of trainers and expertise on the content and expectations of the diploma

Training on DTP software

1 - Opportunity to do a work placement abroad.

Satisfaction rate: 100%

Success rate 2020: 100%

Success rate 2021: 100%

Success rate 2022: 93%

Success rate 2023: 100%

Success rate 2023: 92%

Integration rate into employment: 20%

Study continuation rate: 80%

Recommendation rate by our former trainees: 100%