- will be able to take operational responsibility for all or part of a commercial unit, taking charge of customer relations as a whole, as well as leading and stimulating the offer. - will be responsible for the operational management of the commercial unit as well as the management of its commercial team.This functional versatility is part of a context of digitised commercial activities aimed at implementing the commercial policy of the network and/or the commercial unit. A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services. A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services. A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services. A commercial unit is a physical and/or virtual place enabling a potential customer to access a range of products or services.
The training course is organised into several skill modules, enabling step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to promote practical and progressive learning.
BC01: Developing customer relationships and providing sales advice
Monitoring market trends and conducting market research
Selling
Maintaining customer relationships
BC02 : Promote and revitalise the sales offering
Develop and continuously adapt the range of products and services
Organise the sales area
Improve the performance of the sales area
Design and implement sales communications
Evaluate sales activities
BC03 : Manage day-to-day operations
Manage day-to-day operations
Forecast and budget for business activity
Analyse performance
BC04 : Managing the sales team
Organising the sales team’s work
Recruiting staff (assessing staffing requirements, recruitment and induction)
Leading the sales team (motivating and developing the team)
Assessing the sales team’s individual and collective performance (tailoring training for team members)
General knowledge and communication skills
Modern foreign language 1
Economic, legal and managerial knowledge
Analysing situations facing the company
Utilising an economic, legal or managerial database
Proposing well-reasoned solutions drawing on economic, legal or managerial concepts and methodologies
Carry out an assessment (or part of an assessment) in preparation for strategic decision-making
Present analyses and proposals in a coherent and well-reasoned manner
Optional module:
Modern Language 2: CEFR Level B1
Professional development programme abroad
Entrepreneurship
Throughout the programme, students receive personalised support with regular monitoring by the teaching team and progress reviews to tailor learning to each individual’s needs. A work placement also enables students to develop professional skills in a real-world setting.
Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course.
Our teaching methodology prioritises a practical, career-focused approach: case studies, role-plays, practical scenarios and collaborative activities enable learning in conditions that closely resemble the real-world workplace.
Diploma from the Ministry of Higher Education and Research
Level 5
Find out more about this qualification (RNCP38362, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.
Maximum total duration of 1,350 hours
The duration of the course is indicative and will be determined according to your profile.
All audiences
Bac technologique (STMG) ou général ou professionnel
or Bac level and 3 years' professional experience.
24 people
Teaching method
Fully classroom-based training
Teaching methods
Group lessons
Equipment
Equipped technical platforms
Room equipped with networked computer workstations
Unmarked room with video projector
Monitoring and individualisation
Positioning upstream of entry to training.
For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support from the CFA de l'Académie de Nice disability referent.
Equivalences and gateways: to be studied on a case-by-case basis depending on the candidate's background.
Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.
Assessments are organised throughout the course and at the end of the programme, in accordance with the qualification framework. Assessment tests may take the form of in-course assessments (CCF) and/or final examinations.
Support with exam preparation is provided throughout the course to help candidates succeed.
This qualification is awarded following validation by the academic examination board.
If a candidate fails the qualification, they retain credit for the modules they have passed and may retake the remaining examinations at a later date. The modules passed remain valid for 5 years
Total price incl. VAT: 13500.00 € This price list is indicative and non-contractual.
This price is indicative and non-contractual. Depending on your status, this training can be fully financed. Contact us.
Applications on Parcoursup and pre-registration via the link: cliquez ici
Apprenticeship: Training is available up to 3 months after the start of the course, subject to validation of your application, the tasks assigned in the host organisation (diploma compliance) and the number of places available.
from 1 Sep 2025 to 30 June 2027.
from 1 Sep 2025 to 30 June 2027.
Dans le cadre du contrat d'apprentissage, cette formation peut être financée par des fonds publics.
Son accès est soumis à la conclusion d'un contrat d'apprentissage et aux conditions d'éligibilité associées.
Dans le cadre du contrat d'apprentissage, cette formation peut être financée par des fonds publics.
Son accès est soumis à la conclusion d'un contrat d'apprentissage et aux conditions d'éligibilité associées.
from 1 Sep 2026 to 30 June 2028.
from 1 Sep 2026 to 30 June 2028.
Dans le cadre du contrat d'apprentissage, cette formation peut être financée par des fonds publics.
Son accès est soumis à la conclusion d'un contrat d'apprentissage et aux conditions d'éligibilité associées.
Dans le cadre du contrat d'apprentissage, cette formation peut être financée par des fonds publics.
Son accès est soumis à la conclusion d'un contrat d'apprentissage et aux conditions d'éligibilité associées.
Sectors of activity: distribution companies in the food or specialised sectors, company sales units
Jobs: sales and service advisor, e-commerce advisor, merchandiser, department second, manager of a local store
Continuation of studies is possible:
Commerce and distribution manager (Négoventis network)
Professional degree in commerce and distribution
Professional degree in marketing products and services
Professional degree in e-commerce et marketing numérique
Licence pro mention management des activités commerciales
Licence pro mention management et gestion des organisations
Licence pro mention métiers du marketing opérationnel
Licence pro mention technico-commercial
Access for people with disabilities
Accessible to people with disabilities .
The premises available for apprenticeship training can accommodate people with reduced mobility.
Catering
A school canteen and a foyer are available during term time. Outside school hours, there are a number of private restaurants around the school.
Transport
The establishment is served by the city bus and St Philippe station is a 20-minute walk away.
Pass rate 2025: 90.5% out of 14 candidates sitting the exam
This sandwich course is eligible for the CPF.
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