BAC PRO Commerce and Sales Professions - Option B Customer Prospecting and Promotion of the Commercial Offer

At the end of their training, the professional will be able to welcome, advise on and sell products and associated services, contribute to the follow-up of sales, participate in building customer loyalty and developing customer relations.

In this context, they will implement prospecting techniques as well as relational and sales techniques while developing and exploiting their customer portfolio in compliance with company policy. He/she must adopt behaviour and attitudes in line with the diversity of relational contexts, in compliance with the rules of confidentiality and professional ethics.

He will then be able to respond to the requirements linked to heightened competition between companies to win over an increasingly versatile customer base and to the more demanding expectations of a better informed and more responsive customer base.

The training is organised into several skill modules, enabling step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to promote practical and progressive learning.

BC01 – Advising and Selling:

• monitoring market trends
• making sales using an ‘omnichannel’ approach
• ensuring the sale is completed

BC02 – Sales Follow-up:

• monitoring the order and/or service
• implementing the associated service(s)
• handling customer complaints and claims
• ensuring customer satisfaction

BC03 - Build customer loyalty and develop customer relationships:

• process and utilise customer information or contact details
• contribute to and evaluate customer loyalty initiatives and customer relationship development

BC05 - Prospecting and promoting the commercial offering

• researching and analysing information for operational purposes
• participating in the design of a prospecting initiative, implementing, monitoring and evaluating it
• promoting products and services

BC06 Prevention – Health - Environment

BC07Economics and Law

BC08 Mathematics

BC09 and BC10 Modern Languages A and B

BC11 French

BC12 History, Geography and Moral and Civic Education

BC13 Applied Arts and Artistic Cultures

Throughout the programme, learners receive personalised support with regular monitoring by the teaching team and progress reviews to tailor the learning to each individual’s needs.

A work placement also enables students to develop professional skills in a real-world setting.

Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course.

Our teaching methodology prioritises a practical, work-focused approach: case studies, role-plays, practical scenarios and collaborative activities enable learning in conditions that closely resemble the real-world workplace.

• Diploma from the Ministry of National Education and Youth Level 4

Find out more about this qualification (RNCP38399, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

Maximum total duration of 1850 hours
The duration of the course is indicative and will be determined according to your profile.

• All audiences

BEP, CAP in the field or first general or equivalent professional experience.

30 people

Teaching method

• Fully classroom-based training

Teaching methods

• Group lessons

Equipment

• Equipped technical platforms
• Room equipped with networked computer workstations
• Unmarked room with video projector

Monitoring and individualisation

Positioning upstream of entry to training.

For beneficiaries with disabilities: possible adaptation of training and certification arrangements, support by the CFA de l'Académie de Nice disability referent.

Equivalences and gateways: to be studied on a case-by-case basis depending on the candidate's background.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Assessments are organised throughout the course and at the end of the programme, in accordance with the qualification framework. Assessment tests may take the form of in-course assessments (CCF) and/or final examinations.

Support with exam preparation is provided throughout the course to help candidates succeed.

This qualification is awarded following validation by the academic examination board.

If a candidate fails the qualification, they retain credit for the modules they have passed and may retake the remaining examinations at a later date. The modules passed remain valid for 5 years

Total price including VAT: €22380.00
. This price is indicative and non-contractual. Depending on your status, this course can be fully financed. Contact us.

Registration with the CFA de l'Académie de Nice: cliquez ici

Assessment of the application by the UFA du Parc Impérial

Interview by appointment

In apprenticeship: Training is available up to 3 months after the start of the course, subject to validation of your application, the assignments given in the host organisation (diploma compliance) and available places

.

Entering a course of further study:

- BTS Customer Relationship Negotiation and Digitisation

- BTS International Trade

- BTS Sales Technician ( Option B)

Entering employment in positions as:

- sales consultant

- telephone consultant, remote customer relations consultant

- sales administration assistant

- account manager

- salesperson, sales representative

Access for people with disabilities

Accessible to people with disabilities
. The premises available for apprenticeship training can accommodate people with reduced mobility.

Catering

A school canteen and a foyer are available during term time. Outside school hours, there are a number of private restaurants around the school.

Transport

The establishment is served by the city bus and St Philippe station is a 20-minute walk away.

Pass rate for 2025: 87.5% out of 24 candidates sitting the exam

Satisfaction rate: 100%

Rate of progression to further study: 35%

Overall employment rate: 55%

Employment rate in the targeted profession: 63%

Dropout rate during training: 25%

Our indicators are available on the website: cliquez ici