BAC PRO Commerce and Sales Professions - Option A Animation and management of the commercial space

On completion of the course, the professional will be able to welcome, advise on and sell products and associated services, contribute to sales follow-up, participate in building customer loyalty and developing customer relations.

He/she will then be able to meet the requirements linked:

- to heightened competition between companies to win over an increasingly versatile customer base,

- to the more demanding expectations of a better informed and more responsive customer base,

- and to plural approaches to products and services favoured by the diversity of media and technologies used by retailers and consumers.

More specifically, he or she will have acquired the techniques and professional behaviours to participate actively in the running and management of a commercial unit.

He will have to demonstrate:

- a sense of welcome, listening skills and availability
- respect for behaviour and attitudes in line with the diversity of relational contexts
- respect for confidentiality and professional ethics
- rigour in the management and organisation of the sales area, in compliance with the rules of his company

He must be able to work as part of a team while demonstrating autonomy and responsibility. Lastly, he/she can take part in setting up and running sales events decided by his/her company and exploit the spin-offs.

The training is organised into several skill modules, enabling step-by-step progression. It alternates between theoretical input, practical exercises and assessment sessions to promote practical and progressive learning.

BC01 – Advising and Selling:

• monitoring market trends
• making sales using an ‘omnichannel’ approach
• ensuring the sale is completed

BC02 – Sales Follow-up:

• monitoring the order and/or service
• implementing the associated service(s)
• handling customer complaints and claims
• ensuring customer satisfaction

BC03 - Build customer loyalty and develop customer relationships:

• process and utilise customer information or contact details
• contribute to and evaluate customer loyalty initiatives and customer relationship development

BC04 - Running and managing the retail space:

• carrying out pre-sale procedures
• making the retail unit attractive and functional
• developing the customer base

BC06 Prevention – Health - Environment

BC07Economics and Law

BC08 Mathematics

BC09 and BC10 Modern Languages A and B

BC11 French

BC12 History, Geography and Moral and Civic Education

BC13 Applied Arts and Artistic Cultures

Throughout the programme, learners receive personalised support with regular monitoring by the teaching team and progress reviews to tailor learning to each individual’s needs.

A work placement also enables students to develop professional skills in a real-world setting.

Skills are assessed progressively through role-plays, practical exercises, professional projects and assessments carried out throughout the course.

Our teaching methodology prioritises a practical, work-focused approach: case studies, role-plays, practical scenarios and collaborative activities enable learning in conditions that closely resemble the real-world workplace.

• Diploma from the Ministry of National Education and Youth Level 4

Find out more about this qualification (RNCP38399, exact wording of the diploma, name of the certifier, registration date of the qualification) by clicking here.

• All audiences

Preliminary vocational qualification (BPE), vocational training certificate (CAP) in the field or second year of secondary education completed with a validated transition to first year of secondary education or equivalent professional experience.

This course is open to a mixed public, requiring the agreement of the head of school and the host school's teaching team.

• Fully classroom-based training

• Personalised course
• Group lessons

• Room equipped with networked computer workstations
• Unmarked room with video projector

Positioning upstream of training entry.

Education Nationale certified teachers, Bac +3 trainers with significant experience in adult education, professional lecturers.

Assessments are organised throughout the course and at the end of the programme, in accordance with the qualification framework. Assessment tests may take the form of in-course assessments (CCF) and/or final examinations.

Support with exam preparation is provided throughout the course to help candidates succeed.

This qualification is awarded following validation by the academic examination board.

If a candidate fails the qualification, they retain credit for the modules they have passed and may retake the remaining examinations at a later date. The modules passed remain valid for 5 years

Interview by appointment.

Positioning test by appointment.

The training is accessible between 15 and 45 days before the start of the training, depending on the funders. Please contact us.

This training is accessible in mixed public, requiring the agreement of the head of school and the teaching team of the host school.

Enter into a continuity of studies:

- BTS Operational Sales Management

Enter employment in positions as:

- sales employee

- sales consultant, specialist salesperson, qualified salesperson

- sales advisor, sales consultant

- telephone advisor

- sales administration assistant

- account manager

Access for people with disabilities

Apprenticeship course: 1,350 hours over 2 years. Individualised courses, from 1 to 2 years depending on individual situations.

Pre-registration on the Netyparéo application portal: cliquez ici

Our indicators can be consulted on the site: cliquez ici

Success rate: 100%